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The Journal of Interactive Marketing, published on behalf of the Marketing EDGE, serves as a catalyst for identifying issues andshaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge,high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscriptsshould address current or emerging managerial problems and have the potential to impact practice and theory in digital marketingand related areas.
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